Privacy Policy

1. Introduction

Ergogen Social ("we", "us", or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Service.

We comply with applicable data protection laws including the General Data Protection Regulation (GDPR) and India's Personal Data Protection Act (PDPA).

2. Information We Collect

2.1 Information You Provide

• Account Information: Name, email address, password
• Profile Information: Personality assessment responses, brand voice preferences, content goals
• Payment Information: Billing details (processed by Dodo Payments, we do not store credit card numbers)
• Content Data: Content ideas, posts, generated images, analytics, and research notes you create

2.4 Offline and Cached Data

• Local Storage: Content drafts and settings stored locally for offline access
• Cached Data: Temporary storage of data to improve performance and enable offline functionality

2.2 Automatically Collected Information

• Usage Data: Features used, pages visited, time spent, interaction patterns
• Device Information: IP address, browser type, device type, operating system
• Error and Performance Data: Application errors, crashes, and performance metrics to improve service quality
• Cookies and Tracking: Session cookies, authentication tokens, analytics cookies

2.3 Information from Third Parties

• Social Media Data: Profile information, follower counts, engagement metrics from connected platforms
• OAuth Providers: Authentication data from Google, Instagram, YouTube, LinkedIn

3. How We Use Your Information

We use your information for the following purposes:

• Service Provision: To provide and maintain the Service, including AI content and image generation
• Personalization: To tailor content suggestions based on your personality profile
• Account Management: To manage your account, subscriptions, and credits
• Communication: To send service updates, newsletters, and support responses
• Analytics: To analyze usage patterns and improve the Service
• Testing and Development: To test beta features and collect feedback for service improvements
• Security: To detect and prevent fraud, abuse, and unauthorized access
• Legal Compliance: To comply with legal obligations and enforce our Terms

4. AI and Data Processing

4.1 AI Content Generation

We use third-party AI services to provide content and image generation features. When you generate content:

• Your prompts and profile data are sent to AI service providers
• AI providers process data according to their privacy policies
• We do not control how AI providers use training data
• Generated content may not be entirely unique
• AI model availability may change over time as we upgrade services

4.2 Image Generation

When you use our image generation features, your image prompts and related data are processed by third-party AI image generation services. Generated images are stored in your account and can be deleted at any time.

4.3 Data Retention for AI

We store your prompts and generated content (text and images) to improve the Service and provide features like content history.

5. Data Sharing and Disclosure

We share your information only in the following circumstances:

• Service Providers: Database hosting, AI content generation, payment processing, cloud hosting, error monitoring, and analytics services
• Legal Requirements: When required by law or to protect our rights
• Business Transfers: In connection with a merger, sale, or acquisition

We never sell your personal data to third parties.

6. Data Security

We implement industry-standard security measures:

• Encryption in transit and at rest
• Secure database access controls
• Secure OAuth token storage
• Regular security audits and monitoring
• Multi-layer access controls and authentication
• Industry-standard security practices and protocols

However, no system is completely secure. We cannot guarantee absolute security of your data.

7. Your Rights (GDPR/PDPA)

You have the following rights regarding your personal data:

• Access: Request a copy of your personal data
• Rectification: Correct inaccurate or incomplete data
• Erasure: Request deletion of your data ("right to be forgotten")
• Portability: Export your data in a machine-readable format
• Restriction: Limit how we process your data
• Objection: Object to processing based on legitimate interests
• Withdraw Consent: Withdraw consent for data processing

To exercise these rights, contact us at hello@ergogen.social

8. Cookies and Tracking

We use cookies for:

• Essential Cookies: Authentication, session management
• Analytics Cookies: Usage patterns and performance monitoring
• Preference Cookies: User settings and preferences

You can control cookies through your browser settings. See our Cookie Policy for details.

9. Data Retention

We retain your data:

• Account Data: Until you delete your account
• Content Data: Until you manually delete it
• Analytics Data: Aggregated data retained indefinitely
• Billing Data: Retained for 7 years (tax/legal requirements)
• After Account Deletion: Most data deleted within 30 days, some retained for legal compliance

10. Children's Privacy

Our Service is not intended for users under 18 years of age. We do not knowingly collect personal information from children. If you believe we have collected data from a child, please contact us immediately.

11. International Data Transfers

Your data may be transferred to and processed in countries other than India, where our service providers operate their infrastructure and services.

We ensure appropriate safeguards are in place for international transfers, including Standard Contractual Clauses and other data protection mechanisms where applicable.

12. Changes to Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes via email or in-app notification. The "Last updated" date at the top indicates when changes were made.

13. Contact Us

For privacy-related questions or to exercise your rights, contact us at:

Email: hello@ergogen.social